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Customers can provide ratings and reviews on the App Store to give feedback on their user experience and help others decide which apps to try. Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with customers on the App Store helps them improve their apps’ discoverability, encourage downloads, and build rapport with users.

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64-bit Transition on macOS

With the recent release of macOS High Sierra 10.13.4, the first time users launch an app that does not support 64-bit they will see an alert that the app is not optimized for their Mac.

As a reminder, new apps submitted to the Mac App Store must support 64-bit, and starting June 2018, app updates and existing apps must support 64-bit. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS.

Learn more about the macOS 64-bit transition

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