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Submit Your iPad Apps to the App Store

With iPadOS, you can deliver multiwindow experiences, add full drawing experiences for Apple Pencil, and contribute fonts for systemwide use. You can also take advantage of Dark Mode, Sign in with Apple, and the latest advances in ARKit 3, Core ML 3, and Siri. Build your apps using Xcode 11, test them on the latest version of iPadOS, and submit them for review.

Starting April 2020, all new apps and app updates for iPad will need to be built with the iOS 13 SDK and support the all-screen design of the 12.9-inch iPad Pro (3rd generation).

Learn about preparing your apps

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When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. Starting October 2019, the Japan Consumption Tax (JCT) will increase from 8% to 10%, resulting in a price increase for apps on the App Store and in-app purchases (excluding auto-renewable subscriptions) in Japan. Once the change goes into effect, the Pricing and Availability section of My Apps will be updated and your proceeds will be increased accordingly. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. For subscriptions, you have the option to preserve prices for existing subscribers.

Note that Apple does not administer the collection and remittance of JCT applicable to sales to customers purchasing content on the App Store in Japan. You will continue to be responsible for the collection and remittance of such taxes to the appropriate tax authorities, as may be required by local law.

View updated price tiers

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Submit Your tvOS Apps to the App Store

With tvOS 13, your apps can now take advantage of multi-user support and Sign in with Apple, play full-screen video previews on the Home screen, and much more. Build your tvOS apps using Xcode 11, test them on Apple TV running tvOS 13 GM seed, and submit them for review.

Learn about preparing your apps

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Apps on the App Store in China mainland, Saudi Arabia, Thailand, and Vietnam are now available for volume purchase on Apple Business Manager and Apple School Manager. You can now also privately distribute custom apps to specific organizations in these locations or proprietary apps to employees within your organization in these locations. The organizations that you identify in App Store Connect can access your custom app in the Custom Apps section of Apple Business Manager.

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We’ve worked closely with leading developers to create a solution for reducing customer churn while improving the experience for auto-renewable subscriptions. With the new grace period for unsuccessful auto-renewals, subscribers can continue accessing your app’s paid content while Apple attempts to collect payment — allowing them time to fix the issue. There won’t be any interruption to the subscriber’s days of paid service or to your revenue if payment is successful within the grace period.

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New Guidelines for Sign in with Apple

Make it easy for users to sign in to your apps and websites using the Apple ID they already have. With privacy and security features built-in, Sign in with Apple is a great way to help users set up an account, sign in, and engage with your app quickly and easily. All accounts are protected with two-factor authentication for superior security, and Apple will not track users’ activity in your app or website.

We’ve updated the App Store Review Guidelines to provide criteria for when apps are required to use Sign in with Apple. Starting today, new apps submitted to the App Store must follow these guidelines. Existing apps and app updates must follow them by April 2020. We’ve also provided new guidelines for using Sign in with Apple on the web and other platforms.

View the App Store review guideline

View guidelines for websites and other platforms

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Submit Your watchOS Apps to the App Store

With watchOS 6, customers around the world can use the new App Store on Apple Watch to easily discover, browse, search, and install apps directly on their wrist. And for the first time, you can distribute an app just for Apple Watch, without a companion app on iOS. Build your watchOS apps using Xcode 11 GM seed, test them on devices running the latest watchOS 6 GM seed, and submit them for review.

Starting April 2020, all new watchOS apps and app updates submitted to the App Store must be built with the watchOS 6 SDK and support Apple Watch Series 4 or later.

Learn about preparing your apps

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Submit Your iOS Apps to the App Store

With iOS 13, your app can take advantage of Dark Mode, a dramatic new look for iPhone, Sign in with Apple, the fast, easy way to sign in to apps, and the latest advances in ARKit 3, Core ML 3, and Siri. Build your apps using Xcode 11 GM seed, test them on iOS devices running the latest GM seeds, and submit them for review.

Starting April 2020, all new apps and app updates will need to be built with the iOS 13 SDK and support the all-screen design of iPhone XS Max or later.

Learn about preparing your apps

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App Updates for HTML5 Apps

In order to provide users with the secure and curated experience that they expect on the App Store, we have always specified that apps must be self-contained bundles. This means that the core features and functionality of the app must be contained within the binary of the software, rather than made possible by referring users outside of the approved app, including through the use of HTML5. Apps that provide core features and functionality dynamically with web technology like HTML5 are best delivered to everyone in Safari, rather than through the curated App Store.

To prevent fraud and abuse, the exceptions to this rule have always been very narrow. In June, we updated guideline 4.7 sections 4, 5, & 6, to further narrow these exceptions and clarify an existing restriction. Apps containing or running code that is not embedded in the binary cannot provide access to real money gaming, lotteries, or charitable donations, among other changes.

All new apps must follow this guideline and we urge you to update your existing apps as soon as possible. If your existing app requires more time to implement the guidelines, we’ve provided an additional six months, until March 3, 2020, to bring it into compliance.

View the App Store Review Guidelines

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Mobile Device Management (MDM) is a powerful and wide-reaching technology that grants a broad range of access to and control over users’ devices. While these capabilities are necessary to effectively manage a large number of devices, and in limited cases for parental control services, they also have the potential to create user privacy and security issues if not used properly.

In June, we announced that apps seeking to include MDM technology must first submit an MDM capability request. This process will evaluate how the app will use MDM in order to prevent abuse and ensure that no data is shared with third parties. The MDM capability will be re-evaluated on an annual basis, and you will need to submit a new request each year. We have worked with developers of parental control apps who have successfully completed this process and are now providing safer apps for kids and their families.

This new guideline was effective for all apps on June 3, 2019. If you already have an app on the App Store that uses MDM capabilities but does not follow the new guideline, submit an MDM capability request as soon as possible.

View the Mobile Device Management guideline

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