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Make Your Apps Available for Pre-Order

You can now make your new apps available for pre-order on the App Store on all Apple Platforms. Customers can see your product page and order your app before it’s released for download. Once your app is released, customers will be notified and it will automatically download to their device. Let your customers know your app is coming by using the pre-order badges in your marketing materials.

Learn more about offering your apps for pre-order.

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App Store Best of 2017

Congratulations to the developers featured in the App Store Best of 2017. This showcase honors our favorite apps and games on the App Store, and celebrates the amazing experiences that developers have created for macOS, iOS, watchOS, and tvOS.

See all the featured apps and games.

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Introducing Search Ads Basic

Search Ads Basic is a new cost-per-install offering, ideal if you have limited time or expertise to promote your app. Put your app at the top of relevant search results on the App Store in the United States, with global expansion coming in fall 2018. Your first installs are free with a 100 USD credit.

Learn more about Search Ads Basic.

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64-bit Requirement for Mac Apps

As a reminder, new apps submitted to the Mac App Store must support 64-bit starting January 2018, and Mac app updates and existing apps must support 64-bit starting June 2018. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS. The last macOS release to support 32-bit apps without compromise is macOS High Sierra.

Learn more about distributing Mac apps.

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Hour of Code

Apple celebrates Computer Science Education Week from December 4 to 10 with fun and engaging challenges in Swift Playgrounds on iPad. You can learn coding basics with Byte and friends or get creative using Swift code to build The Incredible Code Machine. Host your own Hour of Code event by downloading the facilitator guide or sign up for a coding session at your local Apple Store with Today at Apple.

The Hour of Code is an initiative by Computer Science Education Week and Code.org to introduce millions of students around the world to one hour of computer science and computer programming.

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iTunes Connect Holiday Schedule

The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

With the new App Store on iOS 11, you can let customers know about promotions, upcoming features, and events within your app at any time using the promotional text field. Your app’s promotional text appears at the top of the description and is up to 170 characters long.

Learn more about preparing apps for the App Store.

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Update Your watchOS Apps

Enable your watchOS apps to connect anywhere and anytime, even without a phone nearby, by updating for watchOS 4 and Apple Watch Series 3. Take advantage of increased performance, new background modes for navigation and audio recording, built-in altimeter capabilities, direct connections to accessories with Core Bluetooth, and more. In addition, the size limit of a watchOS app bundle has increased from 50 MB to 75 MB.

Please note that starting April 1, 2018, updates to watchOS 1 apps will no longer be accepted. Updates must be native apps built with the watchOS 2 SDK or later. New watchOS apps should be built with the watchOS 4 SDK or later.

Learn about developing for watchOS 4.

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Websites on iPhone X

Your websites will automatically display properly on the Super Retina screen on iPhone X, as Safari automatically insets your content within the safe area so it’s clear of the rounded corners and sensor housing. If your website is designed with full-width horizontal navigation, you can choose to take full advantage of the edge-to-edge display by using a new WebKit API introduced in iOS 11.2. Start testing your website today with the iPhone X simulator, included with Xcode 9.2 beta.

Learn more about designing websites for iPhone X.

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You can now download App Store badges with updated fonts and options, as well as images of iPhone X, iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K to use in marketing materials for your apps on the App Store. Marketing guidance has also been updated. Visit the App Store Marketing Guidelines.

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Get Ready for SiriKit on HomePod

iOS 11.2 introduces SiriKit for HomePod, the powerful speaker that sounds amazing, adapts to wherever it’s playing, and provides instant access to Apple Music. HomePod is also a helpful home assistant for everyday questions and tasks. With the intelligence of Siri, users control HomePod through natural voice interaction. And with SiriKit, users can access iOS apps for Messaging, Lists, and Notes. Make sure your SiriKit integration is up to date and test your app’s voice-only experience today.

Learn more about SiriKit on HomePod.

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