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Update Your watchOS Apps

Enable your watchOS apps to connect anywhere and anytime, even without a phone nearby, by updating for watchOS 4 and Apple Watch Series 3. Take advantage of increased performance, new background modes for navigation and audio recording, built-in altimeter capabilities, direct connections to accessories with Core Bluetooth, and more. In addition, the size limit of a watchOS app bundle has increased from 50 MB to 75 MB.

Please note that starting April 1, 2018, updates to watchOS 1 apps will no longer be accepted. Updates must be native apps built with the watchOS 2 SDK or later. New watchOS apps should be built with the watchOS 4 SDK or later.

Learn about developing for watchOS 4.

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Websites on iPhone X

Your websites will automatically display properly on the Super Retina screen on iPhone X, as Safari automatically insets your content within the safe area so it’s clear of the rounded corners and sensor housing. If your website is designed with full-width horizontal navigation, you can choose to take full advantage of the edge-to-edge display by using a new WebKit API introduced in iOS 11.2. Start testing your website today with the iPhone X simulator, included with Xcode 9.2 beta.

Learn more about designing websites for iPhone X.

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You can now download App Store badges with updated fonts and options, as well as images of iPhone X, iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K to use in marketing materials for your apps on the App Store. Marketing guidance has also been updated. Visit the App Store Marketing Guidelines.

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Get Ready for SiriKit on HomePod

iOS 11.2 introduces SiriKit for HomePod, the powerful speaker that sounds amazing, adapts to wherever it’s playing, and provides instant access to Apple Music. HomePod is also a helpful home assistant for everyday questions and tasks. With the intelligence of Siri, users control HomePod through natural voice interaction. And with SiriKit, users can access iOS apps for Messaging, Lists, and Notes. Make sure your SiriKit integration is up to date and test your app’s voice-only experience today.

Learn more about SiriKit on HomePod.

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Submit Your Updated Apps for iPhone X

The future is almost here. iPhone X will be available November 3. This stunning device features the all-new Super Retina display for more immersive experiences and Face ID, a secure new way to unlock, authenticate, and pay. The TrueDepth camera works with ARKit, and the A11 Bionic chip is designed for Core ML and Metal 2. Download Xcode 9.0.1, test your apps in the iPhone X simulator, and capture screenshots. Then submit your updated apps and metadata in iTunes Connect today.

Learn about submitting iOS apps to the App Store.

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You can now create campaigns to promote your apps on the App Store in Canada, Mexico, and Switzerland, in addition to the US, UK, Australia, and New Zealand. Ads for new storefronts go live October 17, 2017.

Search Ads provides an efficient and easy way to promote your app at the top of relevant search results. Try Search Ads for free with a 100 USD credit when you set up your first campaign.

Learn more about Search Ads.

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Creating and Promoting Your AR Apps

ARKit lets you seamlessly blend realistic virtual objects with the real world, so you can take your apps beyond the screen. Use these resources to learn how to clearly indicate when the user enters AR, show users what to expect from your AR experiences with app previews, and build Face Tracking support for iPhone X.

Interface Design
Provide an intuitive initialization process within your app to clearly indicate when the user enters AR.
Read the Human Interface Guidlines.

App Previews
Create short videos of your AR app experience for your App Store product page. Since app previews autoplay on the App Store on iOS 11, they’re key in helping users discover and learn about your app.
Read Creating App Previews for AR Apps.

Face Tracking
Learn how to detect the position, topology, and expression of a user’s face, use facial expressions to drive a 3D character, and more with the TrueDepth camera on iPhone X.
Watch Face Tracking with ARKit.

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Newly Streamlined App Ratings

Now it’s quicker and easier for users to see your app’s rating, with just one summary rating that displays on your product page. This summary rating is based on ratings of your app’s current version as of September 19 (Pacific Time), and is specific to each territory on the App Store. New ratings will continue to count towards this summary, and you can choose to reset your summary rating when you release a new version of your app. Customer reviews for all versions of your app will continue to display on your product page.

Learn about Ratings, Reviews, and Responses.

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Update Your Apps for iPhone X

iPhone X features the stunning 5.8-inch Super Retina display, enabling even more immersive app experiences. Start testing your apps now to make sure they are ready to take advantage of the Super Retina display by respecting safe areas, supporting adaptive layouts, and more.

Learn about updating apps for iPhone X.

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