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You can now create campaigns for apps on the App Store in France, Germany, Italy, Spain, Japan, and South Korea. Search Ads is an efficient and easy way to help people discover your app at the top of relevant search results on the App Store.

Learn more about Search Ads

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New Design Resources Now Available

It’s never been easier to design apps for Mac and Apple Watch. The Human Interface Guidelines now include a full set of essential AppKit UI elements for designing Mac apps in Sketch or Photoshop, as well as dozens of new UI elements for watchOS apps, watch face templates for designing complications, a color guide, and new text styles.

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Take advantage of transcripts to quickly discover and share information presented in WWDC18 videos. You can search by keyword, see all instances where the keyword is mentioned in the video, go straight to the time it was mentioned, and even share a link to that specific time.

See this year’s WWDC videos

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Introducing App Store Connect

For app developers and their teams, iTunes Connect is now called App Store Connect. And with the new App Store Connect app, it’s even easier to manage your apps, view trends, respond to reviews, and reply to active Resolution Center issues, all on your iOS device. You can also receive push notifications for changes in your app status and new customer reviews.

Learn more about App Store Connect

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Download the Xcode 10 beta, which includes the SDKs for iOS 12, watchOS 5, tvOS 12, and macOS Mojave. With powerful advancements in Apple software and tools, you can build your most interactive, intelligent, and engaging experiences yet.

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Machine Learning

With Core ML 2, you can process models faster than ever, make them smaller, and much more. And now, you can easily build and train models using the new Create ML framework, with no machine learning expertise required.

Learn more about machine learning

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iOS 11 delivers innovative features and the redesigned App Store to hundreds of millions of customers around the world. Your apps can deliver more intelligent, unified, and immersive experiences with Core ML, ARKit, new camera APIs, new SiriKit domains, Apple Music integration, drag and drop for iPad, and more. Starting July 2018, all iOS app updates submitted to the App Store must be built with the iOS 11 SDK and must support the Super Retina display of iPhone X.

Learn more about submitting iOS apps to the App Store

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Customers can provide ratings and reviews on the App Store to give feedback on their user experience and help others decide which apps to try. Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with customers on the App Store helps them improve their apps’ discoverability, encourage downloads, and build rapport with users.

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